Ways to Increase PTA Membership
Inspired Note: The purpose of this article is to encourage you to share these ideas.
Many times I have heard from various Parent Teacher Association (PTA) leaders that while they deeply appreciate their volunteers, they greatly need membership dues to further their goals.
Extended family, business leaders, seniors and other members of the community are encouraged to join… not just parents or teachers of students.
Being a new PTA member myself, Recreational Therapy Continuing Education I now understand just how vital their contributions are to our children’s education.
A PTA/PTSA/PTO works tirelessly to put technology in the classrooms, books in the hands of our students, equipment on the playground, security in our halls, and take care of endless other behind-the-scenes needs that our teachers, principals, and community have.
Therefore, I wanted to take this opportunity to help the PTAs across the country come up with additional ideas to increase membership in their communities.
At the very least, I hope that I am helping to shine a spotlight on these very important organizations.
Please share this list with everyone you know that is involved in a PTA, PTSA or a PTO today, so that they can continue to make a difference in the lives of our children tomorrow!
Feel free to leave comments or additional suggestions below, so that everyone else can share in your helpful ideas.
This is a list of ways to increase PTA membership at our schools:
Marketing Materials Should:
- Highlight the projects that your PTA has successfully completed in the past
- Highlight the projects slated for this year
- Reinforce that “Joining does not require a time commitment”
- Include a list of places that you can receive discounts by showing your PTA card
- Include benefits or perks that your personal organization offers to members
- Include contact information for new members
- Include your website address and any other social media links, such as Facebook, Twitter, LinkedIn, Pinterest
- Have a tear-off section on the primary flier that can be completed and returned with membership dues
- Be available in the various languages of your community
Current Student Strategies:
- Packets on Display – Put PTA membership packets in the front office on display, in plain view for parents that are volunteering, bringing students in late or signing them out early, dropping off items, or coming up for conferences.
- Membership Goal in View – Have a large banner or graph at the front entrance of the school showing what the PTA’s membership goal is for the year and where they are to date. Have a small table set up next to the banner with marketing materials about upcoming meetings and membership fliers. Stress that joining PTA does not equal a time commitment.
- High Traffic Days – On days when there is an event scheduled at the school and an increase in traffic is expected, have a couple of people manning the front table handing out brochures and signing up new members. Offer coupons to local establishments with any new membership.
- Parties for Participation – Have a party for classrooms that have 100% membership. Give students who get multiple memberships (extended family, neighbors, etc.) special perks.